FIRST and only
AT-HOME SHADE
MATCHING DEVICE

MEET BOLDHUE

PERSONALIZED BEAUTY

FULLY
CUSTOMIZABLE

BoldHue revolutionizes the beauty industry with an approach to beauty that is completely customizable, for every unique individual.

GAME-CHANGING
TECHNOLOGY

BoldHue challenges the status quo.

With a simple touch of a button, BoldHue creates custom beauty products — finally putting you in control with our game-changing, smart technology.

A SHADE
FOR EVERYONE

BoldHue believes that one size does not fit all. Our patented technology is one of a kind, just like you.

MEET BOLDHUE

FOUNDED
ON INCLUSIVITY

Our device can formulate millions of shades, giving you perfectly matched foundation. Any skin tone the eye can see, BoldHue can recreate it.

WHY US?

WE STAND OUT

Perfectly matched
foundation in 1 minute.

OUR FOUNDERS

TAKING ON AN
OUTDATED INDUSTRY

Karin Layton

Co-Founder, CTO

Karin is a published scientist who, for the last five years, has worked as an aerospace engineer for Raytheon as a contractor for NASA, NOAA and the Air Force. Previously, she spent four years as a researcher in Alzheimer’s and endocrinology.

Rachel Wilson

Co-Founder, CEO

Rachel is a successful entrepreneur and has over thirteen years of experience in sales. The company she founded acquired large retail accounts with Nordstrom and Crate & Barrel. Rachel also has experience in product design, distribution and manufacturing.

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FIRST and only AT-HOME SHADE MATCHING DEVICE