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You've been waiting! It's time...

official presale countdown

Take a peek inside!

BoldHue isn't just a device, we've got this dialed down to a science.



Use the left and right arrow keys to navigate between before and after photos.

Step 1:

Power on your BoldHue device, load your jar and close bottom drawer.

Step 2:

Remove wand to begin your scans.

Step 3:

Scan your face in 3 different locations to capture the most accurate hue. Each scan will be indicated by a vibration.

Step 4:

Return wand to preview your custom shade.

Step 5:

Approve your shade and let the device work it's magic!

Step 6:

Drawer will open, mix your foundation thoroughly, and apply!