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TRUST OUR EXPERTS

Real people, Real reviews

"You guys have ruined makeup for me now. Nothing will be as good!"

"I was skeptical, but it ended up being perfect!"

"I am actually shook right now!"

"This is a game changer!"

"My face looks so natural. It looks so amazing and seamless."

HOW IT WORKS

SCAN YOUR SKIN
Use the wand to scan your face in three locations for a customized match. BoldHue will analyze your unique skin color.
{"default":"a jar of unmixed boldhue foundation pigments in the colors of white, black, blue, yellow, red and the base foundation"}
MAKE YOUR MATCH
Insert your BoldHue jar and make your match! Then simply remove your jar and mix up your base and pigments thoroughly to form your perfect foundation shade.
{"default":"a female model applying boldhue foundation to her face using a beautyblender sponge"}
SCAN YOUR SKIN

Apply your foundation shade with the award-winning BeautyBlender for a flawless airbrushed look and be on your way!

SHOP BOLDHUE
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Shade Image

A SHADE FOR ALL

Our patented technology and first-in-the-game beauty tech can produce millions of shades, unique to your skin.

LEARN MORE
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WHAT'S IN THE FORMULA?

Our formula is dermatologist approved, vegan, clean and cruelty free.

Our universal formula is featherlight, buildable, and leaves a natural-looking, radiant look. A combination of skincare-forward moisturizers and antioxidants infuse while leaving skin feeling soft, smooth, and comfortable, not dry, tight, or weighed down. Wears perfectly over skincare and under other forms of makeup.