BoldHue

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The wait is over. Drop 2 is here.

SHOP THE STARTER KIT

FEATURED ON

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picture of a model with the mixing spatula applying foundation to her face

TRUST OUR EXPERTS

Real people, Real reviews

"You guys have ruined makeup for me now. Nothing will be as good!"

"I was skeptical, but it ended up being perfect!"

"I am actually shook right now!"

"This is a game changer!"

"My face looks so natural. It looks so amazing and seamless."

a woman applying boldhue foundation to her face
a woman applying boldhue foundation to her face
a woman showing her unmixed pigments in a jar and smiling at the camera
a man showing already applied foundation on his face and how it is a perfect match for his skin tone
a woman getting ready to apply the boldhue foundation to her face showing that it is a perfect match for her skin tone
a woman holding up a jar of unmixed pigments to her face and smiling at the camera
a woman applying boldhue foundation to her face
a woman applying boldhue foundation to her face
a woman showing her unmixed pigments in a jar and smiling at the camera
a man showing already applied foundation on his face and how it is a perfect match for his skin tone
a woman getting ready to apply the boldhue foundation to her face showing that it is a perfect match for her skin tone
a woman holding up a jar of unmixed pigments to her face and smiling at the camera
a woman applying boldhue foundation to her face
a woman applying boldhue foundation to her face
a woman showing her unmixed pigments in a jar and smiling at the camera
a man showing already applied foundation on his face and how it is a perfect match for his skin tone
a woman getting ready to apply the boldhue foundation to her face showing that it is a perfect match for her skin tone
a woman holding up a jar of unmixed pigments to her face and smiling at the camera
a woman applying boldhue foundation to her face
a woman applying boldhue foundation to her face
a woman showing her unmixed pigments in a jar and smiling at the camera
a man showing already applied foundation on his face and how it is a perfect match for his skin tone
a woman getting ready to apply the boldhue foundation to her face showing that it is a perfect match for her skin tone
a woman holding up a jar of unmixed pigments to her face and smiling at the camera

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IN THE PRESS

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a female model applying boldhue foundation to her face with a beautyblender sponge

HOW IT WORKS

a female model using the wand of the boldhue device to scan her chin

SCAN YOUR SKIN

Use the wand to scan your face in three locations for a customized match. BoldHue will analyze your unique skin color.

a jar of unmixed boldhue foundation pigments in the colors of white, black, blue, yellow, red and the base foundation

MAKE YOUR MATCH

Insert your BoldHue jar and make your match! Then simply remove your jar and mix up your base and pigments thoroughly to form your perfect foundation shade.

a female model applying boldhue foundation to her face using a beautyblender sponge

APPLY AND GO

Apply your foundation shade with the award-winning BeautyBlender for a flawless airbrushed look and be on your way!
a female model using the boldhue wand to scan her forehead skin

SHOP BOLDHUE

a picture of the boldhue starter kit that include the device, six pigment cartridges in base, black, white, red, yellow and blue needed to run the device, an accessory kit of two storage jars, a mixing spatula and a beautyblender to apply the foundationthe back of the boldhue device without the back cover showing where the cartridges are installed, with a grouping of the six different cartridges in base, blue, red, yellow, black and white in front of the device
BoldHue Starter Kit Sale price$295.00
one base pigment cartridge and the base box it is shipped inthe back of the boldhue device without the back cover showing where the base cartridge is to be installed
Base Cartridge Sale price$15.00
one black pigment cartridge and the black box it is shipped inthe back of the boldhue device without the back cover showing where the black cartridge is to be installed
Black Cartridge Sale price$20.00
a bright pink box packaging reveals two blush colored storage jars for the boldhue device
BoldHue Jars Sale price$12.00
one white pigment cartridge and the white box it is shipped inthe back of the boldhue device without the back cover showing where the white cartridge is to be installed
White Cartridge Sale price$20.00
one blue pigment cartridge and the blue box it is shipped inthe back of the boldhue device without the back cover showing where the blue cartridge is to be installed
Blue Cartridge Sale price$20.00
one yellow pigment cartridge and the yellow box it is shipped inthe back of the boldhue device without the back cover showing where the yellow cartridge is to be installed
Yellow Cartridge Sale price$20.00
one red pigment cartridge and the redbox it is shipped inthe back of the boldhue device without the back cover showing where the red cartridge is to be installed
Red Cartridge Sale price$20.00
one small mixing spatula for the boldhue device
Mixing Spatula Sale price$6.00
SHOP ALL
a woman using a beautyblender sponge to apply the boldhue foundation to her skin
foundation blots in a shade range from very light to very dark showing all the possibilities of shades with the boldhue device

A SHADE FOR ALL

Our patented technology and first-in-the-game beauty tech can produce millions of shades, unique to your skin.

LEARN MORE
a female model grinning and applying her custom boldhue foundation with a mixing spatula to her cheek
The foundation includes antioxidants like tremella mushroom and rice bran extract, moisturizers like glycerine and vegan squalene. The finish is radiant, not greasy and medium coverage. It's for all skin types and ages. It is always free from animal ingredients and other harmful ingredients and considered clean beauty.

What's in the formula?

Our formula is dermatologist approved, vegan, clean and cruelty free.

Our universal formula is featherlight, buildable, and leaves a natural-looking, radiant look. A combination of skincare-forward moisturizers and antioxidants infuse while leaving skin feeling soft, smooth, and comfortable, not dry, tight, or weighed down. Wears perfectly over skincare and under other forms of makeup.