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about boldhue

Founded on inclusivity, BoldHue shakes up an outdated industry to provide any skin tone with a perfectly matched foundation through their innovative device. It’s BoldHue’s mission to revolutionize the beauty industry with an approach that is completely customizable - for every unique individual.


BoldHue is leading a movement toward a future of inclusive beauty. Setting the standard in one of a kind, customizable beauty products, putting customers in control of their own journey.

Take a look inside

BoldHue isn't just a device, we've got this dialed down to a science.

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behind boldhue

meet the founders

BoldHue is a technology company with a beauty vertical, known for its groundbreaking device that formulates foundation on-demand in the comfort of your home, on set, or on the go. Founded in 2020 by Rachel Wilson and Karin Layton, BoldHue aims to revolutionize the beauty industry by providing personalized and convenient beauty solutions.