how-it-works

HOW IT WORKS

A GAME-CHANGING, COLOR-MATCHING REVOLUTION.

SCAN YOUR SKIN

Use the wand to scan your face in three locations for a customized match. BoldHue will analyze your unique skin color.

{"default":"a jar of unmixed boldhue foundation pigments in the colors of white, black, blue, yellow, red and the base foundation"}

MAKE YOUR MATCH

Insert your BoldHue jar and make your match! Then simply remove your jar and mix up your pigments thoroughly to form your perfect foundation shade.

{"default":"a female model applying boldhue foundation to her face using a beautyblender sponge"}

APPLY AND GO

Apply your foundation shade with the award-winning BeautyBlender for a flawless airbrushed look and be on your way!

WHAT'S IN THE FORMULA?

Our formula is dermatologist approved, vegan, clean and cruelty free.

Our universal formula is featherlight, buildable, and leaves a natural-looking, radiant look. A combination of skincare-forward moisturizers and antioxidants infuse while leaving skin feeling soft, smooth, and comfortable, not dry, tight, or weighed down.

Wears perfectly over skincare and under other forms of makeup.

WAND TUTORIAL

A GAME-CHANGING, COLOR-MATCHING REVOLUTION.

WHAT'S IN THE FORMULA?

HOW DO I USE THE WAND TO SCAN MY SKIN?